Up to $5 million in identity theft insurance and restoration
If your identity is stolen, the insurance covers eligible costs of recovering it, and restoration specialists work with you to put things right.
Identity protection for iPhone
Freeze out fraudstersand protect your identity.
Ava Protect lets you freeze your credit at Equifax, Experian and TransUnion from one app, so no one can open new credit in your name. A freeze doesn’t affect your score.
- Get protection in 2 mins
Up to $5 million in ID theft coverage with Pro
0/3freezes on
Freeze 1 bureau to give Gelato a popsicle.
Why it matters
Unless you’ve frozen it, your credit file is open.
When your credit file is open, thieves can try to open new financial accounts in your name.
Identity theft is when someone uses your personal details, like your name, Social Security number or date of birth, to open accounts, borrow money or file claims in your name. Accounts opened in your name can add hard inquiries, missed payments and collections to your credit file. Fixing these can take months.
Credit file
Yours
Open
- New accountOpened in your nameNot you
- Hard inquiryFrom an application you never madeNot you
- Missed paymentOn an account that isn’t yoursNot you
- CollectionsFor a debt you never took onNot you
Fixing these can take months.
Online crime, by the numbers
- $21B
- lost to online crime in 2025
- 1M+
- complaints, up 17% from 2024
- 3,000
- new complaints every day
Source: FBI 2025 Internet Crime Report
Credit freeze
A freeze stops new credit in your name.
A credit freeze locks your credit file so lenders can’t access it. That stops anyone, including identity thieves, from opening new credit in your name.
Lenders can’t access it
A freeze locks your credit file, so no one can open new credit in your name.
Your score is untouched
A credit freeze doesn’t affect your score.
Lift it when you need credit
Unfreeze just before applying for a loan or credit. Refreeze when done.
Free, at all three bureaus
A credit freeze is free, and so is freezing with Ava Protect: Equifax, Experian and TransUnion.
Three bureaus. Three freezes. One very cozy penguin.
In the app, every bureau you freeze dresses Gelato for winter: a popsicle, then a cozy scarf, then a winter jacket. Try it.
0/3freezes on
0 of 3 freezes on. Freeze 1 bureau to give Gelato a popsicle.
Freeze and relax
Protect your credit file with a tap
Tap a bureau to freeze it. This is a demo: nothing is frozen until you do it in the app.
Link each bureau once.
After that, you can turn your freeze on and off with a tap.
- Sign in to your bureau account
- Answer the bureau’s security check
- We’ll turn your freeze on
No account at a bureau yet? You create one there first.
Exposed info
Your address, phone number and relatives are for sale.
Data brokers collect and sell details such as your address, phone number and relatives. Data breaches can also leak passwords and ID numbers onto the dark web.
See where you’re exposed
Before you choose a plan, Ava Protect checks data broker sites for your name, address and phone number, and shows you how many websites are storing or selling your information.
Get it removed Pro
Data removal from 600+ data brokers, people search sites, and more. We file removal requests on your behalf, then keep checking.
Brokers can take days or weeks to comply: depending on the site, up to 45 days. The app tracks every request on your status page.
Ava Protect Pro
If your identity is stolen, Pro helps put it right.
Pro watches the dark web and your SSN, and covers you with up to $5 million in identity theft insurance and restoration.
Fraud alerts and ID theft monitoring
Get alerts if someone’s using your identity to open bank accounts, loans, and other financial products. We’ll only ping you when it matters.
Sample notifications: “New credit card application in your name. Was this you?”, “Your SSN was found on the dark web”, “Your Experian credit freeze is now on”.
Privacy protection and sensitive data monitoring
Know if your sensitive information, your Social Security Number, health insurance, home title, has been exposed online.
Monitored information
- Emails
- Phones
- Addresses
- SSN
- Names
- Dates of birth
Also with Pro
- Data removal from 600+ data brokers, people search sites, and more
- Reduce exposure to scams
- 24/7 customer support
Start free. Upgrade anytime.
The credit freeze and smart recommendations are free. Pro adds the rest. The app shows the plans and their prices before you pay.
iPhone app · App StoreGet started for free| Features | Free | Pro |
|---|---|---|
| One-tap credit freeze at 3 bureaus | included | included |
| Smart recommendations | included | included |
| Up to $5 million in ID theft insurance | not included | included |
| Data removal from 600+ data brokers, people search sites, and more | not included | included |
| Privacy protection and sensitive data monitoring | not included | included |
| Fraud alerts and ID theft monitoring | not included | included |
| Reduce exposure to scams | not included | included |
| 24/7 customer support | not included | included |
How it works
Get protection in 2 mins.
Sign in with your phone
Enter your mobile number, then the code we text you.
Add your details
Your legal name, date of birth and home address. Use the name on your driver’s license or government-issued ID.
See what’s exposed
We check data broker sites for your name, address and phone number.
Pick free or Pro, then freeze
Link each bureau once, then turn your freeze on with a tap.
iPhone app · App StoreGet started for free
You need to be at least 18 to get an account.
What is a credit freeze?
A credit freeze locks your credit file so lenders can’t access it. That stops anyone, including identity thieves, from opening new credit in your name. It doesn’t affect your score, and you can lift it any time you apply for credit.
Do I need an account at each credit bureau?
Yes. You link your TransUnion, Equifax and Experian accounts once each: sign in to your account, answer the bureau’s security check, and we’ll turn your freeze on. After that, you can turn your freeze on and off with a tap.
No account yet? Create one at the bureau first. When creating accounts with credit bureaus, save your user name and password.
Is Ava Protect free?
You can get started for free. The free plan includes the one-tap credit freeze at 3 bureaus and smart recommendations.
Ava Protect Pro adds up to $5 million in ID theft insurance; data removal from 600+ data brokers, people search sites, and more; privacy protection and sensitive data monitoring; fraud alerts and ID theft monitoring; help to reduce exposure to scams; and 24/7 customer support. The app shows the plans and their prices before you pay.
Why do you ask for my Social Security number?
It helps to set up your credit freeze. It does not hurt your credit.
With Ava Protect Pro, it also lets us confirm which records are really yours, catch breaches tied to your identity, and file removal requests on your behalf. 256-bit encryption keeps your data secure.
What does the identity theft insurance cover?
Ava Protect Pro includes up to $5 million in identity theft insurance and restoration. If your identity is stolen, the insurance covers eligible costs of recovering it, and restoration specialists work with you to put things right.
How long does data removal take?
Depending on the site, it can take up to 45 days for a data broker to honor a removal request, because every data broker has a different removal process. The app updates the status as your info is removed.
3/3freezes on
Fully frozen. Gelato is ready for winter.
Your turn to freeze out fraudsters.
Get started for free and get protection in 2 mins. Gelato will be waiting with a popsicle.