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FAQ

Questions, answered.

Answers about credit freezes, identity theft, data removal and Ava Protect Pro.

Gelato, the Ava Protect penguin, in his scarf

Identity theft

What is identity theft?

Someone uses your personal details, like your name, Social Security number or date of birth, to open accounts, borrow money or file claims in your name.

How does my info get exposed?

Data brokers collect and sell details such as your address, phone number and relatives. Data breaches can also leak passwords and ID numbers onto the dark web.

What can it do to my credit?

Accounts opened in your name can add hard inquiries, missed payments and collections to your credit file. Fixing these can take months.

How common is online crime?

The FBI received over 1 million internet crime complaints in 2025, with reported losses of nearly $21 billion. Americans over 60 reported about $7.7 billion in losses, up 37% from 2024.

Source: FBI 2025 Internet Crime Report.

Credit freezes

What is a credit freeze?

A credit freeze locks your credit file so lenders can’t access it. That stops anyone, including identity thieves, from opening new credit in your name. It doesn’t affect your score, and you can lift it any time you apply for credit.

Do I need an account at each credit bureau?

Yes. You link your TransUnion, Equifax and Experian accounts once each: sign in to your account, answer the bureau’s security check, and we’ll turn your freeze on. After that, you can turn your freeze on and off with a tap.

No account yet? Create one at the bureau first. When creating accounts with credit bureaus, save your user name and password.

What if I want to apply for a loan or a credit card?

Our recommendation: freeze your credit file and keep it frozen when not in use. Unfreeze just before applying for a loan or credit. Refreeze when done.

How do I know my freeze is on?

Ava Protect shows whether your freeze is on or off at each bureau. Freeze status is shown to the best of our ability. Check with the credit bureau directly to confirm.

Why do you ask for my Social Security number?

It helps to set up your credit freeze. It does not hurt your credit.

With Ava Protect Pro, it also lets us confirm which records are really yours, catch breaches tied to your identity, and file removal requests on your behalf. 256-bit encryption keeps your data secure.

Ava Protect

How does Ava Protect help?

Ava Protect removes your info from data broker sites, watches the dark web for your details, and lets you freeze your credit at all three bureaus with a tap. Ava Protect also offers up to $5 million in identity theft insurance for your peace of mind.

The credit freeze is free. Data removal, dark web monitoring and the insurance come with Ava Protect Pro.

Is Ava Protect free?

You can get started for free. The free plan includes the one-tap credit freeze at 3 bureaus and smart recommendations.

Ava Protect Pro adds up to $5 million in ID theft insurance; data removal from 600+ data brokers, people search sites, and more; privacy protection and sensitive data monitoring; fraud alerts and ID theft monitoring; help to reduce exposure to scams; and 24/7 customer support. The app shows the plans and their prices before you pay.

Does the free plan remove my exposed info?

No. The free option does not remove exposed data; Pro removes exposed data.

Before you choose a plan, Ava Protect checks data broker sites for your name, address and phone number, and shows you how many websites are storing or selling your information.

How long does data removal take?

Depending on the site, it can take up to 45 days for a data broker to honor a removal request, because every data broker has a different removal process. The app updates the status as your info is removed.

What does the identity theft insurance cover?

Ava Protect Pro includes up to $5 million in identity theft insurance and restoration. If your identity is stolen, the insurance covers eligible costs of recovering it, and restoration specialists work with you to put things right.

What does Pro monitor?

Pro watches the dark web and your SSN. It monitors identity elements such as your emails, phones, addresses, names and dates of birth across the dark web and public records, and it alerts you if someone’s using your identity to open bank accounts, loans, and other financial products.

Which phones does it work on?

Ava Protect is an iPhone app.

Your account

How do I sign up?

With your mobile number: we text you a code to sign in. Then we ask for your legal name, date of birth and home address to set up your protection. Use the name on your driver’s license or government-issued ID.

You need to be at least 18 to get an account.

Can I cancel Pro?

Yes. Pro automatically renews until canceled. Cancel anytime in Settings at least a day before each renewal date.

Can I delete my account?

Yes. Deleting your account in the app’s settings permanently deletes your Ava Protect account and the personal information we hold about you. It can’t be undone.

How do I get help?